Rise of Social Media

Social Media
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Introduction
Like agriculture, the invention of internet has created an avalanche development in the every corner of the human life. Practically every other aspect in the human life today is on one way or the other, directly or indirectly influenced by technology. With the internet of this, this is will take a notch higher, having most of the activities whether productive of social connected in ecosystem. One of the developments brought about by the advent development of technology is the ability to socialize with anyone in the world and participate in events that are half way across the globe. The social has lately upgraded from just socializing to aplace where individuals consume media content. While this aspect is important, it is the relationships the users and the media content on social media that is quite interesting.This is an aspect that elaborated by the Parasocial Interactions Theory, which relates to the relations that people on the social media form with the content and how it implicates on them(Stojanovic, 2012).
Thesis statement: The social media has subverted the way people share information, create impressions and identify with the content.
Impression management
Humans are generally social and will in one or the other interact with their kind from time to time for the value it offers. One of the elements of being part of social group is that there impressions to be maintained. People highly conscious of their image to the rest of their friends and the rest of the community in general. In light of maintaining a positive image, people use hashtags, joining groups and pledging support to initiatives broadcast through the social media platforms to orchestrate an image that everyone on the media platforms will admire. Everyone on the social media wants to be seen to be supporting the worthy courses in the society by using pledges, joining groups and using certain hashtags as show of support, personality and lifestyle. According to Kirk Kristofferson, Katherine White and John Peloza, in a research paper titled The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action, they bring elements of Slacktivism an aspect related to creating a maintaining a positive social media image(Kristofferson, White &Peloza, 2014). On the social media, people will join groups and make pledge that relate to social issues such as supporting the fight against food insecurity in the various parts of the globe. This is part of creating an impression about their values, lifestyle and general personality, to be seen to supporting worthy causes in the society. However, that is just a public show, given that in reality, while they may pledge their support to eradicate social ills such poverty and food insecurity among others, they never give any other support. This means that in the private live they do not give donations in terms of actual money or materially to support their purported image. It remains as such an image with nothing productive or meaningful attached to it(Kristofferson, White &Peloza, 2014).
Para Social Relationships
The social media give the power to the user to meet other people from half way acro...