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1 page/≈275 words
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APA
Subject:
Business & Marketing
Type:
Article Critique
Language:
English (U.S.)
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Topic:
Critiquing a case study analysis. Business & Marketing Article Critique
Article Critique Instructions:
Objectives
Critique a case study analysis
Defend a point of view by providing supporting evidence
Instructions
Write a critique for two different PowerPoint slideshows for the Team Presentations, found in Unit 8 Team Presentation Forum. Use the information outlined below as a guide as you write your critiques.
Identify your chosen Team and case in your critique.
Provide a brief summary of the organization and the change(s) that has(ve) taken place.
Outline the change management tools that the Team highlighted in their analysis of the case study report.
Evaluate the Team’s suggestions for the future viability of the organization.
Article Critique Sample Content Preview:
Critiquing a case study analysis
Name
Institutional affiliation
Course
Instructor
Date
Critiquing a case study analysis
Identification of the Chosen Team
The chosen Team is A, and they analyzed the Pierre Frankel case in Moscow: Unfreezing change. As a result, the analysis delves into significant changes that have taken place and how effective the differences are.
Summary of the Organization and Changes that have taken place
H-IT is an international organization involved in the provision of technology and services all over the world. It has more than four hundred and fifty employees who deal with sales, distribution, marketing, and provision of services. Due to its underperformance, the organization has undergone significant changes, for example, change in leadership style, which caused fear among the employees (Hussain et al., 2018). As a result, Frankel involved the use of symbols in bringing change in the organization
Change management Tools
Frankel employed the use of unfreezing technique, which was critical in creating cha...
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