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Essay Available:
Pages:
3 pages/≈825 words
Sources:
Check Instructions
Level:
APA
Subject:
Business & Marketing
Type:
Article Critique
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

Article Review Business & Marketing Article Critique (Article Critique Sample)

Instructions:

Criteria Achievement Level Level 1 Level 2 Level 3 Level 4 Level 5Identification of Premise and Supporting Points (Argument)  (30 points) 0-17  More than one of the following are missing or insufficiently analytical: accurate identification of article premise, relevance to the course, and significant points in support of the premise and/or field; those that are included need improvement. 18-20  One of the following is missing or is insufficiently analytical: accurate identification of article premise, relevance to the course, and significant points in support of the premise and/or field. 21 -23  Includes an identification of article premise, relevance to the course, and significant points in support of the premise and/or field, but one or more of them need improvement. 24-26  Includes accurate identification of article premise, relevance to the course, and significant points in support of the premise and/or field with minor errors. 27-30  Includes accurate identification of article premise, significant points in support of the premise, and the significance of these to the course and/or field.Analysis  (30 points) 0-17  Presents an account containing little analysis or relevant argument; interpretation is not well supported. Course concepts and analytical tools are not applied appropriately. 18-20  Presents an account that is descriptive but contains little analysis or relevant arguments; interpretation is not well supported. Course concepts and analytical tools are not applied appropriately. 21 -23  Presents an analysis containing relevant arguments; interpretation is not thoroughly supported and not compelling. Course concepts and analytical tools are sometimes applied appropriately. 24-26  Presents a thorough analysis with effective arguments; interpretation is both reasonable and compelling. Course concepts and analytical tools are often applied appropriately. 27-30  Presents an insightful and thorough analysis with strong arguments and evidence; interpretation is both reasonable and compelling. Course concepts and analytical tools are expertly applied.Citations and References  (10 points) 0-5  The majority of sources used are not academically reliable. Most of the articles used are not relevant to the topic. 6-6  Some peer-reviewed papers are used along with non-academically reliable sources. Some of the articles used are relevant to the topic. 7-7  Most sources used are peer-reviewed papers, though two or more sources are not academically reliable. The majority of articles used are relevant to the topic. 8-8  The number of sources meets the assignment requirements, and all but one source is a peer-reviewed paper. Most or all articles are relevant to the topic. 9-10  The number of sources meets or exceeds any expressed assignment requirements. Every source used is peer-reviewed or academic in nature. All articles are relevant to the topic.Writing Mechanics  (10 points) 0-5  Writing lacks clarity and conciseness. Serious problems with sentence structure and grammar. Numerous major and/or minor errors in punctuation and spelling. 6-6  Writing lacks clarity or conciseness. Minor problems with sentence structure and some grammatical errors. Several minor errors in punctuation and/or spelling. 7-7  Writing is somewhat clear and concise. Sentence structure and grammar are adequate and mostly correct. Few minor errors in punctuation and/or spelling. 8-8  Writing is mostly clear and concise. Sentence structure and grammar are strong and mostly correct. Few minor errors in punctuation and/or spelling. 9-10  Writing is clear and concise. Sentence structure and grammar are excellent. Correct use of punctuation. No spelling errors.Organization  (10 points) 0-5  The organization is hard to follow; ideas are not linked together and/or may be fragmented. Lacking any logical grouping of ideas or transitions from one idea to the next. 6-6  The organization is mostly unclear and could be arranged in a more logical way. Some ideas are linked together, but some ideas are fragmented. There is little to no grouping of ideas or use of transitions. 7-7  The organization is fairly clear, but it could be arranged more logically to better support the proposed solution. Ideas are somewhat grouped together with a few transitions between groups. 8-8  The organization results in clarity and presents mostly logically arranged points to support the proposed solution. Ideas are grouped fairly well, and there are transitions throughout the document. 9-10  The organization results in clarity and presents logically arranged points to support the proposed solution. Related ideas are well grouped, and transitions between ideas flow smoothly.Style and Formatting  (10 points) 0-5  APA guidelines are barely followed, if at all. If in-text citations and references are included, they contain major errors. Several in-text citations are missing references and vice versa. 6-6  APA guidelines are loosely followed. Several major errors in in-text citations or references may be present. Some in-text citations are missing references and vice versa. 7-7  APA guidelines are somewhat followed. Several errors in in-text citations or references may be present. Most in-text citations are referenced and vice versa. 8-8  APA guidelines are mostly followed correctly. Reference entries and in-text citations follow APA formatting guidelines and are usually correct. All in-text citations are referenced and vice versa. 9-10  APA guidelines are correctly followed.  Reference entries and in-text citations follow APA formatting guidelines and are free of errors. All in-text citations are referenced and vice versa.

 

Article Review

Read and analyze the following article, which can be accessed by clicking the link below.

Breur, T. (2006). The importance of focus for generating customer value. Journal of Financial Services Marketing, 11(1), 64–71.

Write a summary of the article to include the purpose of the article, how research was conducted (if any), the results, and other pertinent information from the article. Additionally, respond to the questions below.

  1. Aggregate company performance numbers are not always the best way to measure performance. What are the most useful performance criteria to determine how a company is doing along its strategic marketing process?
  2. How does the author describe how a firm measures profitability at the individual customer level?
  3. Why is this method for measuring customer value important?
  4. Even though this article is written about the financial services industry, how might these principles be used in another industry?

Your response should be a minimum of two to three pages in length, and answers to the questions above should be formatted in essay format. Use APA style when writing your review. Cite any direct quotes or paraphrases from the article, and include any references used in your review on a reference page.  

 

source..
Content:


Customer Value Creation
Name
Institutional Affiliation

Customer Value Creation
Research Summary
The article summarizes creating value for and from the customer where a carefully chosen value proposition is vital for this course. Creating value is highly depends on focusing on core market segments and competences. Therefore this will yield a shared return of value to the consumer and the firm, which will, as a result, stabilize and strengthen the competitive position of the product in the market (Breur, 2006). Furthermore, value creation and competitive position of the product will be at risk if market segments and competences are not kept consistent. For this reason, in a bid to attain the above, businesses should adopt a system theory that would offer a beneficial structure so that it can incorporate value creation to and from the company’s esteemed clients. Besides, this theory provides an efficient approach to overcoming the barriers as well as the problematic interdependencies of the problems that exist in the real world. The author researched by use of secondary resources to collect data. His preferences entail a list of books used during the research

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