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Pages:
2 pages/≈550 words
Sources:
10 Sources
Style:
Other
Subject:
Business & Marketing
Type:
Annotated Bibliography
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:
Impact of Social Media on Brand Marketing
Annotated Bibliography Instructions:
For this assignment, you will need to write an annotated bibliography for 10 sources for your research proposal. You will need to use the UMass Amherst library to access journal articles or Google scholar. All of your sources must be peer reviewed articles published in academic journals or academic books. For each source, you will need to do the following: ● Write out the full American Sociological Association citation. Please see the links below for guidance. ● Explain in 3-5 sentences what the article is about and how you will use it in your literature review for your research proposal. ASA Citation Guides: 1. Purdue ASA Reference Page Guide 2. Harvard ASA Guide 3. Quick Tips for ASA Style
Annotated Bibliography Sample Content Preview:
Annotated Bibliography
Name
Institution Affiliation
Course
Professor
Date
Impact of Social Media on Brand Marketing
1 Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. S. 2017. “Social media in marketing: A review and analysis of the existing literature”. Telematics and Informatics, 34(7), 1177–1190. https://doi.org/10.1016/j.tele.2017.05.008. Alalwan et al argue that the emergent use of social media has positively influenced businesses with Facebook being the most used medium. Further, they conclude that social media enhances promotion and advertisement for a business by reviewing 144 research literature.
2 Cheung, M. H., Pires, G. D., Rosenberger, P. J., Leung, W., & Ting, H.2021. “Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong". Australasian Marketing Journal (Amj), 29(2), 118–131. https://doi.org/10.1016/j.ausmj.2020.03.006. Cheung et al introduce a discussion that contributes to the marketing literature by empirically validating the five elements in the SMM ( Social Media Marketing)construct, providing intelligence on how SMM can drive value co-creation and CBE. This means that social media marketing is important for any business to remain relevant.
3 Jamil, K., Dunnan, L., Gul, R. F., Shehzad, M. A., Gillani, S. W., & Awan, F. H. (2022). Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.808525 . Jamil et al explore social media marketing activities (SMMAs) and their impact on consumer intentions (continuance, participation, and purchase). Jamil et al argue that social media is a significant tool that every business should possess. Further, they argue that social media plays a crucial role in ensuring individuals interact with their brand and that SMMAs have a significant impact on the intentions of users.
4 Ahmad, N. S., Musa, R., & Harun, M. H. M. 2016. The Impact of Social Media Content Marketing (SMCM) towards Brand Health. Procedia. Economics and Finance, 37, 331–336. https://doi.org/10.1016/s2212-5671(16)30133-2 Ahmad et al argues that content business uploads on social media dictates how consumers view a brand. Also, Social media content marketing (SMCM) plays an important role in conveying effective information to consumers thus attracting them to keep engaging with the brands. Importantly, brand health is the evaluation of digital audiences about the brands and products. It measures the awareness of the brand for a long-term period thus developing the brand equity
5 Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. 2019. “The future of social media in marketing”. Journal of the Academy of Marketing Science, 48(1), 79–95. https://doi.org/10.1007/s11747-019-00695-1. Appel et al argue that the future of business marketing is social media. This will be made possible as almost every individual is in social med...
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