Annotated Bibliographies. Positive Impacts Of Social Media

Positive Impacts of Social Media
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Positive Impacts of Social Media
Anderson, M., & Jiang, J. (2018). Teens, social media & technology 2018. Pew Research Center, 31, 2018.
The authors give the results of a research conducted on the United State's teens, revealing the significance of improvement of media technology from Face book to the introduction of Snapchat, Instagram and YouTube. This article shows that the media are the most popular among teens and various teens say that the platforms offer various positive impacts in their current lives. The article reveals that most youths have used social media platforms as an easy and available way to tend stress related to connectivity with other people. Anderson and Jiang argue that while most of the youth are online in most cases and for long hours, they hardly find time to stress out on the distance probably between them and their friends and families. The article proves that 40% of the interviewed population gave positive responses to the use of social media platforms as the channels ensure contact with various people despite the distance between the communicating parties. The article shows that social media helps in connection with new people due to the diversity existing in the people on social media platforms as well.
This article is important to the research topic since it provides the benefits of various social media platforms on the lives of teens, providing evidence of the positive impacts of social media.
Agnihotri, R., Dingus, R., Hu, M. Y., & Krush, M. T. (2016). Social media: Influencing customer satisfaction in B2B sales. Industrial Marketing Management, 53, 172-180.
This article discusses the positive impacts of social media on customer satisfaction. The authors emphasize that social media has changed the interaction between salesperson and customers by increasing the level and rate of involvement yielding positive impacts on the level of sales due to customer satisfaction. The research carried out by the author majored on the impact of continuous communication between salespeople and potential consumers. The authors reveal an increase in B2B sales in the market as s result of the behavioral engagement of salespeople with the customers on social media. The article reveals that the suggestions made by various customers help managers ineffective planning towards the achievement of goals. The research shows that salespeople give immediate responses to the needs of the customers resulting in satisfaction and maintenance of loyal consumers.
This article aids in the achievement of the research objectives by giving the advantages of media on the improvement in customer satisfaction through the continuous responses made by salespeople on the issues raised by consumers leading to maintenance and an increase in sales.
Kumar, V., Choi, J. B., & Greene, M. (2017). Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects. Journal of the Academy of Mark...