MIS Business Plan. Business Plan for E-Shopper Mobile Application

Business Plan for E-Shopper Mobile Application
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Business Plan for E-Shopper Mobile Application
Executive Summary
According to a 2019 survey by Pew Research Center, it is clear that over 5 billion people in the world have mobile devices. Approximately half of these gadgets are smartphones (Silver, 2019). The number of people owning smartphones is likely to increase in the future since these devices have become more affordable than they used to be in the last few decades. As such, the growth in mobile technology has significant benefits in all sectors. For instance, businesses can come up with applications that can be used in smartphones to keep in touch with their customers. For this reason, launching E-Shopper app would be the best idea. E-Shopper mobile app is relevant in the current digital market and it surpasses the already existing online applications. The most significant thing about E-Shopper is that customers can access retail stores virtually and chose the products they want without relying on static pictures, which are sometimes deceiving. As such, users of E-Shopper will have an experience that is similar to customers who visit stores physically.
E-Shopper is a mobile application that allows people to do virtual shopping while they are at home or office. Almost everyone in the United States of America (USA) have heard about online shopping. A significant percentage of Americans have used online shopping to buy products or services they want. For instance, some people order pizzas and hamburgers when they become hungry while at home, and they do not want to cook. However, after a critical analysis of Internet shopping, it is clear that buyers do not have the same experience with people who visit the stores or supermarkets physically. For this reason, E-Shopper addresses the problem of not seeing the exact products that one is buying. The mobile application acts as a real-time surveillance camera that shows buyers all the products available in a particular store. As such, it portrays 3D images of products and users can navigate in the supermarket and chose the products available at that moment. Many of the online shopping apps that are in the market do not give the shopper a 3D view of the shop. In other words, E-Shopper mobile app gives its users a shopping experience that is similar to that of buyers who visit the shop physically. Shoppers can buy new products since they can even ask questions about them from experts in real time and watch video testimonials from customers who have used them previously. E-Shopper enables users to access the business premises virtually, and one can do shopping as if he or she was there physically. With the growing number of smartphone users, E-Shopper is likely to have many subscriptions in the USA and globally. 
Key Objectives
The primary objective of coming up with E-Shopper is to improve online shopping experience such that people can do it in the same way they visit physical stores and supermarkets. In that case, individuals will no longer find it difficult to navigate different products that are offered by the seller and selecting the ones that meet their expectations. The second objective of E-Shopper is to ...