Fast Food Industary Analysis

Fast Food Industry Trends Name: Institution: Date: FAST FOOD INDUSTRY TRENDS Introduction Fast food as it is called is really fast and favorable for most people operating in a busy schedule. This has created an extended love and preference to fast food even to the people that have all that is needed to prepare the other meals (Schlosser, 2012). These golden arches have already spread across the globe irrespective of its origin, while the emergence of its market is becoming amongst the fastest growing parts in the industry. However, the fast food industry also bears a number of challenges towards its development. Especially in the United States, numerous food franchise are experiencing some hard times mainly in economic recession, the rising costs of food, as well as the altered perceptions regarding health. The analysis of fast food industry trends will enable to understand various aspects in this sector. Genesis of the Industry The industry of the fast food is as well as commonly known as the Quick Service Restaurant, which is abbreviated as QRS. The fast food industries have served up tasty morsels in quite along time, for people who since anciently lived in cities. The contemporary structure of the fast food franchising came around in the mid nineteen thirties; during the time, Howard Johnson made a franchise on his second position to a friend being a way of expanding operations in the days of great depression (Schlosser & Wilson, 2007). Thus, this move marked a grand development in the sector as it grew tremendously, since cars were becoming commonplace and the concept of the drive-through brought about explosive growth to this brilliant idea of what would otherwise be termed as food-on- the go. In addition, the fast food was included in the dictionary of the Merrion-Webster in the year of nineteen fifty- one as well as the fast food companies of the United States, which are currently franchised in more than one hundred countries. Around the Unit...