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Essay Available:
Pages:
6 pages/β‰ˆ1650 words
Sources:
5 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 34.99
Topic:

The Marketing Strategies of Ford Corporation and Toyota Motors

Research Paper Instructions:

Assignment 3: Promotional and Advertising Strategies Due Week 9 and worth 240 points Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. Write a six to eight (6-8) page paper in which you: -Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected. -Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations. -Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response. -Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response. -Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium. -Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource. Your assignment must follow these formatting requirements: -Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. -Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Research Paper Sample Content Preview:

The Marketing Strategies of Ford Corporation and Toyota Motors
Name
University
Ford Corporation and Toyota Motors Company
Ford Corporation
Ford is one of the leading car manufacturers in the world, and its major brand names include Jaguar, Lincoln, Range Rover, and Land Rover. Since 1987, the company adopted a market strategy hinged on market expansion and growth through acquisitions and entrance into new markets. In 1979, Ford acquired Mazda, and ten years later bought Aston Martin and Hertz. These takeovers were followed by the acquisitions Kwik-Fit in the same year, Volvo in 1999, and Land Rover in 2000. In light of this trend, it is clear that Ford's market strengths lay in its financial ability to mount successful takeovers of rival brands as a means of penetrating into market niches. This strategy has helped Ford to establish a wide range of family brands, which increases its global market visibility.
The One Ford Plan Marketing Strategy
The One Ford Plan strategy is the company's current market approach, which consists of aggressive restructuring to cut costs and operate profitability in changing economic environments, accelerating development of new products to satisfy new consumer tastes and values, operating within a budget, and encouraging team work among its employees.
This market approach is designed to ensure that the company does not commit resources to risky and non-profitable ventures. It aims to strengthen its market presence by keeping in tandem with market demands and consumer preferences. One front where the company's marketing strategy aims to meet emerging consumer lifestyles is in environmental conservation and energy efficiency. Go-Further is the branding strategy that the company is using to ensure that it commits to consumer needs for fuel efficiency and lower carbon emissions.
The 21st century quest for environmental responsibility and energy efficiency has seen the company transform its marketing strategy t...
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