Marketing SLP 3

Marketing SLP 3 Distribution, location and timing For many years, walmart has increasingly strived to ensure proper and timely distribution of its products and services in all its existing stores. This commitment has enabled it to remain as a leading service provider for many years (Saporito, B. 1994). Intensive distribution The company aims to provide saturation coverage in the market by applying all available outlets for consumers’ convenience which is a paramount (Stalk, 1992). Selective distribution Walmart will employ limited number of outlets in a geographical coverage to sell its goods and services. Examples: Audio and video equipment, cameras, personal computers, and cosmetics. Exclusive distribution For instance, in Europe, European regulations allow companies to restrict distribution to retailers who measure up in terms of décor and staff training. Manufacturers are not permitted to refuse distribution rights on the grounds that the retailer will sell for less than the list price (Stalk, 1992). Location Wal-Mart has many distribution points which are positioned at different geographical sites in the US. There are Wal-Mart Distribution Centers situated at deferent harbors which serve as shipping reservoirs its products and services. Timing Wal-Mart stores are easily accessible within a day. Its products will be available 24 hours a day in all its stores. Through this, the company will have added value to breaking bulk, consolidation and distribution and carrying inventory. Breaking bulk— since consumers can access small quantities at all times. This will significantly reduce quantity discrepancy in supply’s demand relationship between producers and end users (Slezak, 1993). Consolidation and Distribution. To avoid inconveniencing customers through buying each product from various stores. Carrying inventory. This service diminishes temporal discrepancy at all times between producers who may need to program manufactured wares at relatively constant levels and consumers who may need certain products only. Observation Walmart’s Supply Chain Managers are renowned for being astute and inquisitive observers. These experts have the ability to independently work on reports and excel analysis in order to make decisions (Stalk, 1992). Besides, they can keep can rely on softer aspects like qualitative informal findings to blend it with the quantitative data so as to come up with tangible results. Objective In earlier years the organization has considerably experienced low returns, its new approach will actualize better proceeds from the market (Stalk, 1992). Environmental element Environmental concerns are important elements to Wal-Mart. A prototype store was put up in Lawrence, Kansas, with environmental considerations. The store contains environmental awareness information and recycling centers (Slezak, 1993). To conserve energy, temperature controls are connected via computer to headquarters. Through these programs, Wal-Mart shows its concern for the community Communication element Reliable advertising ...