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3 pages/≈825 words
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Business & Marketing
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English (U.S.)
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Topic:

Keto Kakes’ Products and Services

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n this first course assignment, you will create a description of your selected company and a SWOT matrix that includes trends, strategic positioning, distribution channels, and risks. You’ve already begun this assignment in your discussions.
In the Week 1 discussion, you chose a company (whether your own or the snack food company scenario) and created a description and mission statement for it. In this assignment, you will need to revise your selected company's description and mission statement based on the feedback you received in the discussion thread. You will also include a brief narrative that provides the rationale for including each component of the mission statement.
Likewise, in the Week 2 discussion, you began work on your SWOT (strength, weakness, opportunity, threat) matrix. Your task in this assignment is to revise your SWOT matrix based on the feedback you received in the discussion thread. You will also summarize the key learnings from your SWOT matrix.
Reminders and Notes
Before beginning this assignment, you may find it helpful to review textbook Chapter 3, "Making Your Plan Compelling." This chapter provides useful information about how to organize the information in your business plan.
Your chosen company will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year.
Be sure to follow the guidelines whether you are using the snack food company or the company of your choice.
Snack Food Company Guidelines [DOCX].
Company of Your Choice Guidelines [DOCX].
Requirements
The specific requirements for this assignment are to write a 3–5 page paper in which you:
Describe the product or service on which the company is focusing, including the company's name and its significance.
Revise the company’s mission statement based on feedback received in the Week 1 discussion thread, including the rationale for each component of the mission statement.
Place the mission statement within quotation marks.
Use the Mission Statement Worksheet on pages 72–73 of your textbook as a guide.
Describe the trends in your specific industry, focusing on your particular type of product or service.
Research and outline industry trends. Be sure to consider the size and growth rate for the overall industry and for the specific product or service on which you are focusing.
Search the Strayer Library, industry associations, and reliable websites for recent data.
Select the strategic position from the course text (pages 146–147) that you believe is the best one for your chosen company and explain how you will implement it to distinguish your product or service from the competition.
Consult Chapter 9, "Strategic Position & Risk Assessment" of your text for help in crafting this portion of your business plan.
Describe the company’s distribution channels and provide the rationale for your selection.
Sample questions to ask when choosing distribution channels:
Will you sell your product in grocery stores, restaurants, or sports venues?
Will you sell your product online or as a subscription?
Where will the service be offered?
Revise your selected company’s SWOT matrix based on feedback from the Week 2 discussion thread and summarize the key learnings from your matrix.
Be sure to use the SWOT Matrix [DOCX] (table) when revising your SWOT matrix.
Formatting
Format your assignment according to these requirements:
This course requires the use of Strayer Writing Standards (SWS). For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.
Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides. You may single-space the information included in the SWOT Matrix.
You must include headings in your paper for each major topic.
Include a cover page containing the assignment title, your name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
Include a source list page. Citations and references must follow Strayer Writing Standards format. All sources used must be listed in the source list page and have a corresponding in-text citation. The source list page is not included in the required page length.
Note: There is no minimum requirement for the number of resources used in this assignment.

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Keto Kakes’ Description and SWOT Analysis
Author’s Name
Professor’s Name
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Keto Kakes’ Description and SWOT Analysis
Keto Kakes’ Products and Services
Keto Kakes is a sole proprietorship founded in July 2021. The company specializes in baking and offers organic cakes and cupcakes. Currently, food consumers are health-conscious and want snacks that contribute to their overall well-being. In that case, Keto Kakes’ products and services are meant to satisfy customers’ needs, particularly those on a Keto or low carbohydrate diet. The company uses organic ingredients, such as coconut, almond, monk fruit, xanthan gum, and erythritol. Moreover, Keto Kakes provides a variety of desserts, namely vanilla, lemon, chocolate, strawberry, and red velvet. The use of organic ingredients helps Keto Kakes gain a competitive advantage in the snack industry. Furthermore, Keto Kakes cater to special occasions, such as weddings, anniversaries, and birthdays.
Mission Statement
“Keto Kakes produces fleshly baked authentic cakes and cupcakes and provides exceptional and friendly customer service with love, pride, and warmth.”
Trends in the Snack Food Industry
In 2020, the value of the snack food market was around $427.02 billion in the United States of America (USA). The Compound Annual Growth Rate (CAGR) of snacks in the USA is estimated to reach 3.37% between 2021 and 2026 (Mordor Intelligence, 1). With the change of consumer behavior of having three meals per day, snacking has become habitual for Millennials, Baby Boomers, Generation X, and Z. The market for healthy-ingredient snacks have surpassed the overall sales of food and beverages in the past half a decade in the USA (Limdico, 1). In that case, it is clear that healthy snacks' size and growth rate will continue to increase in the future. The majority of consumers choose healthy snacks due to their nutritional value, small portions, and convenient consumption (Petrak, 50). Organic cakes and cupcakes have a high demand for the current and upcoming generations. Besides, people have become more health-conscious and want snacks enriched with nutrients, vitamins, and proteins for their on-the-go lifestyles.
Strategic Positioning
The best strategic positioning for Keto Kakes is branding. Specifically, Keto Kakes will use the first-mover advantage to advertise and sell its organic cakes and cupcakes (Abrams, 147). The best thing about this strategy is that it aligns with the current trend in the snack industry. Consumers have realized that snacks are not all about taste. People need nutritional cakes and cupcakes to fuel their on-the-go lifestyles. The improved consumer lifestyle, which comprises individuals who are busy for most of their time and have no time to prepare nutritious food, has brought the necessity of snacks. In that light, proper advertising of Keto Kakes will enable its products to be renowned, hence gaining a competitive advantage. 
Keto Kakes' Distribution Channels and the Rationale for Selection
In the short run, Keto Kakes will distribute its products to restaurants, sports venues, grocery stores, and mini markets within the defined geographica...
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