Hannahs Ice Cream Research Assignment Paper

Exhibit 3.3 this paper is the reading, read about 1.5 pages, and make a summary into small paragraphs and answer the questions.
Questions 1. Determine what caused the company mentioned in the article, loses its revenue, why does this company decreased so much on its revenue. Leader's attitudes? Modes of business operation? About the workers?...starts from these aspects.
2. What kind of operations and decisions can help this company recover its revenue and reach the standard revenue or even more? Hint. From advertisements, recover the mistakes that has made and gives welfare to its customers, create a worker rewards programs, encourage its workers, find solutions by having communications?
3. Estimate the result, evaluate what will the company become at the end. What will this company be like.
Those 3 questions has to be answer, you can write an extra paragraph for the first two questions, the last question could be answer and cover by 4-5 sentences.
This is not an essay!!
Answer those questions in each few paragraphs! Remember to give it to me on time.

Another problem came to light when Ike reviewed the financial records; revenues were down 17 percent and profits had fallen 22 percent. Ike’s reaction was to immediately cancel the employee bonus program, the weekly improvement meetings, and the monthly picnic for the employees and their families. He felt they were just “extras” he could no longer afford.
Then Ike heard a rumour about another ice cream shop opening up in the town, and that Nafeeza had been approached about being the new manager of the shop. Ike was scared about losing Nafeeza because he knew she was critical to the success of his business. Their relationship had become strained over the past few weeks, however. Ike had asked Nafeeza for her help in developing a marketing plan for the upcoming Canada Day celebrations. Hannah’s had always been famous in the community for its creative Canada Day promotions. Nafeeza worked very hard and developed an innovative campaign that included flyers, newspaper advertising, and coupons. It was designed to attract customers into the store at the beginning of the busy season. She was very proud of what she had accomplished. Ike’s responsibility was to deliver the advertising copy to the local newspaper; however, he forgot. Nafeeza was furious when she discovered that the advertisement had not run in the paper and all of her work had been for nothing. And by not contributing to the Canada Day celebration, Hannah’s had disappointed to community too.