Feeding America Crisis Communication

\Feeding America Crisis Communication OutlineNameInstitutional AffliationDate FEEDING AMERICA NETWORK CRISIS COMMUNICATION PLAN OUTLINE INTRODUCTION Feeding America Network is one of the largest hunger-relief organizations in the US. The non-profit organization works with businesses and the government to bring an end to hunger in America and other countries across the world. As part of combating and handling crisis within the organization, the company has created a crisis communication plan that can be used in case there is any crisis within the organizations. This crisis communication outline contains the different sections that will be included in the crisis communication plan. It contains the intended audiences of the plan, appropriate communication strategy, implementation stages, and tasks for key leaders, communication aspects and resolution techniques. SCOPE OF THE PLAN This plan will be utilized by the internal communications team within the organization. The plan also covers different possible scenarios within the organization such as; * In case of theft and burglary * Alleged fraud within the organization * Emergencies within the organization The crisis communication plan that will be created by this outline will also be used when disseminating information to the media about the crisis. ASSUMPTIONS 1 A crisis can occur within the organization at any time and adequate preparation is the best way of mitigating the crisis. 2 The organization has a communications department to handle communication matters. PURPOSE OF THE CRISIS COMMUNICATION PLAN The purpose of the communication plan should be stated clearly. In the case of Feeding America Network, the purpose can be as follows; * To ensure that communication within the organization is managed in a formal and a clearly defined channel to mitigate any possible crisis and negative repercussions to the organization. * Maintain the reputation of the organization in case of a crisis. OBJECTIVES In this section, the objectives of the crisis communication plan are outlined. What does the organization intend to achieve by putting the crisis communication plan? Here are the objectives. * Equip the organization staff on how they can handle communication in case of a crisis. * To prepare the staff members to respond in unison in case of crisis to show loyalty. * To manage the distribution of information about an organizational crisis to the media and the public. * Initiate response from members within the organization in case of crisis. INTENDED AUDIENCES OF THE CRISIS COMMUNICATION PLAN Who will be using this crisis communication plan? In the case of Feeding America Network, the crisis communication plan will be used by members within the organization as follows; * Crisis Communication Team within the organization * Director of Communications * Members of the staff within the organization COMMUNICATIONS STRATEGY 1 Prior Preparation The best way of preparing for any crisis is prior preparation. Prior preparation for any crisis involves the following activities. * Scenario plan/ possible crisis and appropriate response- Critical response and resources * Action plan to be implemented in case of crisis * Step by step actions that should be followed...