Persuasive writing: Formal outline

http://www(dot)cambridge(dot)org/other_files/downloads/esl/waw/089-110_WritersAtWork_CH04.pdf Create a Formal Outline for the Essay assigned as Module 4 Case •Demonstrate the ability to create a formal outline for a multi-source Academic Essay NOTE: It is suggested that students complete the Module 4 SLP before completing the Case. Module 4 Case is a Persuasive essay in which the writer encourages the reader to give in some way to a worthy cause. The writer must first select a licensed not-for-profit organization with a web presence before identifying a specific audience and appeal(s). Please note that giving comes in all shapes and sizes and not just financial contributions. A significant part of persuasive writing is appeal. Various appeals in your essay may be used to encourage your target audience to act. It may be helpful to imagine you're writing a persuasive speech in which you must capture your audience's attention, reel them in with specific details (and appeals), and then seal the deal with the close in which you leave them with a lasting impression.