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Pages:
1 page/β‰ˆ275 words
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Style:
APA
Subject:
Business & Marketing
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English (U.S.)
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Topic:

Recommendations on Legal and Ethical Concerns

Other (Not Listed) Instructions:

When a business shifts its strategic focus, it often must address legal and ethical concerns before it can operationalize its plan. This is because organizations are mandated to operate within legal frameworks and ethical considerations set by various authorities.
You are now in a similar situation.
While you completed the KPI analysis, the company’s legal team reviewed the same set of documents to identify and address any legal or ethical concerns.
The CEO has forwarded you a memo from the legal team that discusses these legal and ethical concerns. Changes in the plan must be made to address these issues. Without these changes, the legal team will not approve the marketing and sales proposal.
Communication received from a legal department is not always easy for someone outside the field to interpret. Therefore, you must review legalese language carefully to isolate the key issues and concerns.
Prompt
Your task is to respond to legal and ethical concerns raised by your company’s legal team. Include the following criteria:
Review the following resources you will be using in Project Three: Applying Ethical and Legal Frameworks:
Memo from Legal Department
Identify one legal and one ethical issue raised by the legal team. Remember you need to isolate the issues from the legalese.
Develop a recommendation that addresses both the legal and ethical issues you have identified.
What do you intend to recommend? Explain your reasoning.
Guidelines for Submission
Using the Project Three Milestone Response Memo Template, draft a memo that is 1- to 2-pages in length, and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.

Other (Not Listed) Sample Content Preview:

Memo: Marketing and Sales Proposal Concerns
Student’s Name
Institutional Affiliation
Course number and Course Name
Instructor’s Name
Date
Memo: Marketing and Sales Proposal Concerns
TO: Company's Legal Team
FROM: Company's Marketing and Sales department
SUBJECT: Recommendations on Legal and ethical issues identified
The marketing and sales department would like to address the legal and ethical concerns highlighted by the legal team concerning the company's membership reward program. Sales representatives recognized and noted raised issues, including marketing to low-income populations, data collection, and privacy. Agreeably, these aspects might arise during the implementation phase, but the business is determined to see the plan succeed. As such, the sales officials have sought alternative recommendations like bypassing some regulations.
Regarding the legal issue of collecting and using consumer data, the sales team recognizes legal implications relating to information and privacy, as pointed out by legal officials. Hence, it recommends committing to sharing less information with communities and presenting consent forms for filing before embarking on data collection practices. Widespread users' inf...
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