Digital Marketing II DT364/4 Individual Assessment

plz there are 2 section required you have to do both of them.
plz you have to read the paper carefully and do as she asked.
for this assessment we get chance to get feedback and edit some information if she ask.

Digital Marketing II DT364/4 Individual Assessment  
Learning Outcomes:On successful completion of this project, the learner will be able to: 1. Demonstrate an understanding of the theoretical foundations of digital marketing.2. Demonstrate an understanding of the digital marketing environment, tools and techniques. 3. Demonstrate an understanding of the way that these can be applied in practice
Weighting: 50%Due dates: week 6 and 11.
The Task:
This is an individual assignment, with a weighting of 50%, to be submitted in 2 sections. You are required firstly to review the theory of an aspect of Digital Marketing, and then secondly, to demonstrate its application in practice. 
Your choice of Topics (select one of these): - Customer relationship management in  the digital environment- Managing the Website- Social media marketing 
These are broad fields, so you should then narrow this down further. Review the topic in the textbook, and then select one theoretical aspect to focus on. Some examples include the following:- Social media: Social media strategy, or online word of mouth, or viral marketing- CRM: customer engagement, or gamification, or customer lifecycle management- Website: Website design, or user experience, or apps, or landing pagesThink about your Part B – the practice – when selecting your topic. 
Alternative topics may be considered, but must be part of this module syllabus, and should be approved by me. Class time will be used to progress your project, give feedback and address any problems or difficulties that may arise. Queries on this project should be raised in class, or through the Project discussion thread in webcourses .Your essay comprises two sections: 
Part A: Review of the theory (30%: 2500 words max., excluding references):
Analyse the topic using academic sources (textbooks, and at least 5 literature articles), and write up a commentary. Some headings for your discussion are suggested below and can be used as a guideline. Critical reading is part of academic study and requires you to not just passively read a text, but also to reflect and consider the content.  To do this well, a structured approach such as the following can be helpful:
- Sketch a simple outline of the key arguments or ideas. - Highlight similarities between different authors’ arguments.- Where do they differ?- Are there conclusions that can be drawn from this?- Identify what you found interesting or surprising about your findings.
The following qualities of the essay will be evaluated: Depth of discussion of the theory, the range of aspects of this theory, and how well you have analysed this. Clearly this is influenced by how well you researched the topic, the variety and quality of the sources you used etc. Overall structure and presentation of the essay will also be evaluated. 
References: Students should follow the School Style Guide to academic referencing. You should only refer to articles that you have read (keep an e-copy of each, you may be asked to produce these), and they must be correctly cited, with a full reference at the end of your essay. You can include references to textbooks also but remember that 5 academic articles are essential. Additional marks will be given for more than this (up to 8). More recent literature improves discussion (and grades!).See the DIT Policy Plagiarism for penalties for copying and misuse of references - essays should be submitted to via webcourses Safe Assign, and a hard copy provided.This section should be submitted during week 6. Include your word count on the front page. Formative feedback can be provided on any drafts brought to class in week 4 or 5.Part B: Context: Blog Post, video/audio cast or infographic: (20%):
In this section, you should demonstrate the theory (from Part A) in practice, through the medium of a digital element, such as a blog post, video/audio cast or an infographic. You may need to include supplemental information, such as an explanatory sheet.Firstly, research the practice and implementation of the activity, and then some examples of other blogs, videos, podcasts or infographics in this field, some useful sources are listed below. You may decide to focus on one aspect of the tool or activity from Part A. Consider the following:
- Who is the target market? You could target either small businesses who are new to the digital environment, or consumers.- What information are they seeking, what is important? - What example(s) would be useful in explaining the activity – have you examples of best practice, or of what not to do?
You also need to research the appropriate style for your preferred medium. It will be graded under the following headings: - Content: Theoretical foundations – evidence of understanding of the theory (as discussed in Part A) underpinning this topic, references / attribution of sources- Example: case example(s), and illustration of the topic: relevance, links- Use of technology- Target market: appropriate style for your target audience: engaging style / voice / visually appealing, relationship building.
This section will be presented during class in week 11 – information to follow.
Evaluation: Individual Assessment 2018/9 Learning Outcomes: 1. Demonstrate an understanding of the theoretical foundations of digital marketing. 2. Demonstrate an understanding of the digital marketing environment, tools and techniques. 3. Demonstrate an understanding of how these tools and techniques can be used in practice Criteria: 
Part A: Theory Paper (30%):
Depth of discussion, range of ideas
Insight and analysis Presentation and structure References: Relevance, quality and recency Part B: Context Blog Post (20%):
Theoretical foundations: Evidence of understanding of the theory (as discussed in Part A) underpinning this topic Example: Case or example(s), and illustration of the topic: relevance, links Use of technology: Target market: Appropriate style for your target audience: engaging style / voice / visually appealing, relationship building.
References / attribution of sources: