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Business & Marketing
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Short Answer Business & Marketing Essay Research Paper

Essay Instructions:

Please answer the questions as requested
What is consumer involvement and how does this concept relate to
motivation? What are some strategies marketers can use to increase consumers’
involvement with their products? Provide at least two examples of these
strategies.
Please refer to the answer (not necessarily the same meaning), but do not copy the answer. And give two examples


Question 1: What is consumer involvement and how does this concept relate to motivation? What are some strategies marketers can use to increase consumers' involvement with their products? Provide at least two examples of these strategies.


What arc some strategics marketers can use to increase consumers’ involvement with their products?

Essay Sample Content Preview:
Consumer Involvement and Motivation
Consumer Involvement and Motivation: Definition and Relation
Consumer involvement refers to the state of mind which motivates a customer to purchase a certain product or service from a particular brand, or the importance that the customer places on a service or product.Such involvement determines the purchasing behavior of consumers and whether or not they purchase again from a brand and recommend it to friends and family.
There are various levels of involvement that a customer can have in their decision-making process, and this is influenced by various factors.Marketers target such factors as consumer satisfaction so as to improve the consumers’ involvement and influence their purchasing behaviors.
Consumer involvement is closely related to motivation since the two concepts are important sides of the decision making regarding the purchase of products and services.The two are inseparable attribute because they influence the decisions that consumers make towards whether or not to buy a certain p...
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