Describe the Women's Idea of Beauty in Popular Culture

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Women's idea of Beauty in Popular Culture
Popular culture or pop culture is defined by entirely all the ideas and perspectives, attitudes and phenomena encased in the mainstream of an individual culture. It traces its roots to the emergence of the global mainstream of the late 20th century heavily influenced by mass media. This phenomenon has infiltrated the daily under goings of the society. Day in day out we have been deluged by the amount of information that has had influence over our opinions, facts and ideas on the aspect of beauty among women in the society. The biggest player in this role has turned out to be the media; which has shaped the whole course of popular culture. We have been affected by the improvement of technology which has made the world smaller and made it easier for everyone to access all kinds of information within a short period. So the number of ideas I am going to scrutinize is; what is the role of the media in women's kenning of beauty? How do the advertisement of cosmetic products and the cosmetic industry at large affect their rationale over beauty? How do the media in general, and the ideas it poses to women affect their social behavior and their psychological well-being?
Foremost, the aspect of beauty among women has been nurtured and cultivated through the plethora of media technology offers television channels, radio, movies, music videos, music lyrics, cartoons and animations, sports media, video/computer games advertising and the internet. Television channels have inspired the perception of beauty among women through the shows portrayed and mostly viewed by the young people in the society. Many women hosting these shows or news broadcasts dress in the sense that their target impresses the male. Therefore, according to this notion, the women who watch these shows get inclined to follow trends since their mentality has been deceived over the aspect of beauty. They will be found shopping for the attires they see adorned by the other women hosting these shows and follow suit in their pursuit of beauty. This also applies to radio channels, cartoon animations and computer games (American Psychology Association, 4).
Most music videos and lyrics have portrayed women as sexual objects whereby they have to be dressed in a way that could provoke attraction from men who watch them. Certain genres of music for example Pop music, Reggae, Dancehall, and Hip-Hop; have completely made the contemporary woman a sexual object. These music videos portray 'beautiful' women who are stuck naked, with emphasis on facial features, specific body parts, and sexual readiness and donned as sexually attractive to viewing. They are also dressed in explicit clothing and attire that rarely covers nudity, intentioned with devious innuendo about beauty and money. Movies also have emphasized the wardrobe as a scale for beauty. If we consider the portraiture of women during movie and music related events such as the 'red carpets' in Hollywood galas like Grammy awards, MTV awards and academy awards, the scrutiny of dresses and apparel donned, how they tend to add to the ordinary woman is intense. Women should not take the blame since the actresses and stars on these events have been desc...