Product Placement in Movies is Successful in Marketing Products

Name:
Institution:
Course Title:
Instructor:
Date:
Product Placement in Movies
Film producers and owners of studios have since history was shown to place products in movies in order to promote their business. Firms such as Coca-Cola, Marlboro, Apple and McDonald, among others have involved themselves in placing their products in movies for advertisement. However, the success of this marketing strategy has not been always positive. While there have been successes in making crowd advertisements of products using movies, opponents of some of the products such as tobacco and fast foods may cause a public uproar and revert the successes of such a strategy.
In the movie, Superman, Marlboro cigarettes were provided by Philip Morris, a tobacco giant, to Maggot Kidder. In Superman, Kidder was playing Loise Lane, a chain smoker. Following the movie, Philip Morris’ idea became a brand that re-emerged in many forms including the Marlboro logo on sev...