Data, Social Media Platforms, and Businesses

Data, Social Media Platforms, and Businesses
Name Course Instructor Date
In the digital era, organizations need to be visible to the target markets, and social media allows organizations to create awareness. Social media platforms facilitate peer-to-peer communication between individuals or within groups, messaging and developing user-generated content. I use special media to communicate and visit the brands I am interested in, including Instagram or TikTok. It is also necessary to focus on user engagement, disseminating information to the targeted market, and understanding consumer behavior (Appel et al., 2020). Organizations need to consider my preferences and messaging on needs and expectations. I have a more positive view of brands and businesses that leave contacts, customer reviews and attend to use social media users' concerns.
Instagram is a popular social media platform where users mostly post pictures and videos, where brands also interact with users. One of the reasons for using the platform is that brands can leverage them to get a high conversion rate. The rate reflects how a brand interacts with users and makes them ...