Critical Theory: Theodor Adorno on Culture Industry

Critical Theory
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Theodor Adorno on ‘Culture Industry’
According to Adorno, culture industry constitutes the industrial revolution hence, born out of industrial technology. The industrial aspect takes over the cultural facet. Capitalist profit-making entities had taken over the rich cultural aspects of societies. This meant declining cultural identities making capitalism a destructive feature of cultures. Adorno describes it as a ‘great loss to humanity’ and the spread of the mass culture. In essence, popular culture leads mass indoctrination to sameness. Similarity across cultures means loss of cultural identity and victimization of the cultural minority. Unfortunately, the culture industry also meant service to the few (masters) at the oppression of the many in the shadows of the popular culture. For e...