Value Proposition of Big Spaceship

Case Study Assignment Eight: Big Spaceship
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Case Study Assignment Eight: Big Spaceship
Question 1
Big Spaceship is a major digital marketing company that relies on its value proposition to succeed. The company’s value proposition relies on four core principles. The first value proposition is to offer digital marketing services for the digital space whereby the strategists come in to develop new ideas on ways to reach the market effectively. The second one is innovation, whereby the company focuses on taking a risk. Taking risks ensures it meets the diverse needs of the clients. The third one is to use experiences, conversations, and stories, which are the drivers of communication that entertain customers and attract them to the brand (Groysberg & Slind, 2011). The fourth one is strategic engagement with customers, whereby the decisions are made based on a specific plan and to solve particular customer challenges. The organization uses a bottom-up approach where they start with the primary goals or needs of the client before advancing to the complex requirements. The value proposition allows the firm to differentiate itself within the industry since it ensures it offers cutting-edge solutions to provide an effective marketing campaign for the client. Each client is unique, and they get customized marketing services. Question 2
Big Spaceship relies on its organizational design, human resources practices, and corporate culture to support the value proposition. Human resources are critical since they interact directly with clients. They include designers, producers, strategists, and developers. The organization employees work as a team, and they use the “flex” approach to coordinate the functions of different groups. The “flex” approach ensures that people can work on various tasks concurrently (Groysberg & Slind, 2011). The corporate culture is also crucial since it has evolved to ...