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2 pages/β‰ˆ550 words
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Style:
APA
Subject:
Management
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Essay
Language:
English (U.S.)
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Topic:

Strategic Application Problem Management Essay Paper

Essay Instructions:

You are SoulCycle and are looking to compete with Peleton and FlyWheel Anywhere to bring your spinning classes into people’s homes through an exercise bike connected to the internet that broadcasts classes on a tablet-like screen. Does this make sense for your company? What would differentiate you from your competition? How does it make most sense to acquire this competency? Does this require an acquisition? If so, who would you acquire and how much do you think it would cost (answer this question with data)? How would such an acquisition help better execute your core competencies?
Try to use simple languages and easy outside resources if necessary.

Essay Sample Content Preview:

Strategic Application Problem
Student’s Name
Institutional Affiliation
Strategic Application Problem
Considerably, cycling is one of the effective ways of keeping fit while maintaining optimal health conditions. Peleton and Flywheel are the two cycling studio chains that have differentiated themselves in the market through highly talented instructors. The use of internet connection has made fitness activities to become exciting and flashy. In my opinion, the use of internet connection for the fitness classes is a worthy investment that makes sense, especially in the current era proliferation of new forms of technology. According to Hambrick (2017), Peleton and Flywheel are the leading Internet of Things companies that have unique streaming fitness equipment. In a technology-based world, one of the impressive aspects is the connection of bikes to the internet. Despite the vulnerabilities of systems connected to the internet, the strategy can increase overall profitability for both Peleton and Flywheel.
Soulcycle would have a chance of surpassing Peleton and Flywheel Anywhere through using a digitization strategy to suit the needs of all clients. The efficient exchange of critical information would be one of the fundamental success factors for the organization while addressing all the needs of customers. Soulcycle should consider integrating a complimentary workout to online fitness training. However, the top management would need to consider whether or not an integration of complementary exercise would be easier to deliver in the market (Hambrick, 2017). The use of Internet of Things and the incorporation of modern technology in communication, advertisements, and sign-ups can be critical competitive advantages for the company. Soulcycle would need to incorporate smart connectivity in its business model to expedite the customer value proposition. As a result, it would match the growing demands of digital wellness solutions.
The adoption of digital fitness solution would mak...
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