What is the Role of Marketing Ethics and Social Responsibility in Health Care Today?

Role of Marketing Ethics and Social Responsibility in Health Care Today
Name
Institutional Affiliation
Role of Marketing Ethics and Social Responsibility in Health Care Today
Changes in the contemporary community that are characterized by new technologies, availability of information, economic and cultural globalization have influenced the perception of ethical behavior in health care practice. Ethical considerations are important in how the personnel in health care provision handle matters concerning human rights. As a result, such concerns are presented under the concept of social responsibility. The concept reflects on an organization as a body that can meet the principal goals while incorporating particular public endeavors. Alternatively, the company can be making high returns for the shareholders while at the same time supporting other ventures deemed important by the stakeholders. Additionally, social responsibility involves matters that concern environmental conservation and safety of the commonwealth life. Hospitals that engage in active social responsibility, contribute their resources and skills to the common good by engaging in activities such as implementing ethical conduct codes and promoting a conducive environment (Brandão, Rego, Duarte, & Nunes, 2013).
Management and Execution of ...