American Popular Culture: Marvel Cinematic Universe (MCU)

American Popular Culture
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Introduction
The Marvel Cinematic Universe (MCU) is one example of globalization imposing American popular culture and entertainment media on the rest of the world. Through MCU, Marvel Comics has been able to expand its reach to a worldwide audience. Its films have become some of the highest-grossing movies of all time. This has allowed Marvel to create a shared universe with characters and storylines that are well-known and beloved by people across the world. This shared universe has facilitated the development of an interconnected narrative, which has led to a global fanbase that is passionate and engaged with the MCU. Moreover, the success of the MCU has spawned an array of merchandise and other related products, further cementing its place in popular culture. In this way, it is clear that MCU has had a substantial effect on the globalization of American popular culture and entertainment media. This paper will illustrate how globalization is imposing American popular culture and entertainment media on the rest of the world through MCU.
Discussion
In his book Globalization & American Popular Culture, Lane Crothers examines the impact of globalization on the spread of American popular culture. In the book, Crothers argues that the spread of American popular culture has been facilitated by the growth of transnational media conglomerates. The latter have made it easier for American content to reach audiences in countries around the world. Crothers further argues that the rise of American popular culture has had a significant effect on the way nations interact with each other. The reason is that the spread of American popular culture has led to the emergence of a "global culture" (Crothers, 2021). The Marvel Cinematic Universe (MCU) is a prime example of how globalization is imposing American popular culture and entertainment media on the rest of the world. MCU has become a global phenomenon, with fans all over the world tuning in to watch the latest releases.
The franchise's films have been ranked among the highest-grossing movies in numerous countries, including China, India, the United Kingdom, and France. The films have also been viral in other nations, such as Brazil, Mexico, and Russia. In addition, MCU's television series have been well-received by audiences in many states and have become some of the most-watched programs in numerous countries. The MCU has had a significant impact on the global entertainment landscape. The films have been released simultaneously in multiple countries around the world and have been dubbed in numerous languages. This has allowed the films to reach a wider audience and has helped to spread the franchise's appeal around the world.
MCU's impact on the global entertainment landscape has also been strengthened by its strong presence in the streaming media market. The films and television series are available on a variety of streaming platforms, including Netflix, Disney+, and Amazon Prime Video. This has enabled the franchise to reach an even wider global audience and has helped to further expand its influence. In addition, MCU has had a significant influence on the global film industry. The...