Unit III Case Study

Unit III Case Study
Name
University
Date
Strengths
1 McDonalds has a strong image and a brand name that is recognizable all around the globe.
2 It has a large market share in its respective market.
3 It has a strong global presence among other fast food restaurants.
4 McDonalds offer specialized training to its restaurant managers.
5 McDonalds focus on its product, price, place and promotion strategy.
6 It holds the record of strong financial performance.
7 It frequently introduces new products.
8 Customers are the focus of attention of McDonald’s
9 It is a significant player in the global financial market.
Weaknesses
1 Most of the items on McDonald’s menu are unhealthy.
2 The employees’ turnover is quite high, including the high level employees.
3 It often losses its customers as the result of fierce competitive in the market.
4 Facing legal issue due to the usage of Trans Fat.
5 It uses HCFC-22 for making polystyrene which has hazardous affect on the environment.
Opportunities
1 Customers becoming more and more health conscious.
2 Globalization, expanding its business in other countries.
3 Rapid growth of the fast food industry.
4 Deregulation occurring worldwide.
5 Low prices that will attract more and more customers.
6 Discount and freebies.
Threats
1 Consumer activists and health professionals often criticize McDonalds for being the cause of some major health issues such as heart attack, cholesterol, obesity and diabetes.
2 Relationship between the corporate level of McDonalds and its different franchises can be a major threat for the firm.
3 The market share of McDonalds is threatened by its competitors both on domestic and international level.
Space Matrix
Financial

Rating

Environmental Stability

Rating

Leverage

4

Demand Changes

-3

Cash Flow