Tim’s Coffee Shoppe Decision

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Response 1
Whereas you describe Tim’s decision to start selling breakfast quiches and fruit smoothies as a marketing option, I view it as a strategic choice for the business to meet the needs of its increasingly young and affluent customers. I agree that Tim’s idea would generate more sales revenues for the business in the long run. Nevertheless, I do not see the need for Tim to pull more data since their product idea exclusively targets a specific segment – college students and affluent business people (Ferrell, 2019). Although business decisions need to be based on market research, the breakfast quiches and fruit smoothies perfectly integrate into the existing menu and match the demographics of the existing customers. I liked your recommendations concerning the menu board signage. Splitting the menu board into food, bottled drinks, and smoothies would clearly pass the message to their customers. In addition to eliminating confusion when making an order, the menu board would also create a visual appeal to the customer...