Learning Team Assignment Week 6 (Costco Wholesale Corporation)

Learning Team Assignment Week 6
Name;
Institutional Affiliation;
Date
Introduction
Costco Wholesale Corporation is a warehouse that sells high quality national brands to individuals who have membership with the company at affordable prices. The company has close to 580 warehouses around the world. This paper seeks to determine the company’s strengths and weaknesses.
Costco’s Strengths
Brand Loyalty;
Costco as a company has relentlessly pursued to offer high quality products in the market that are of great value, a factor that has attracted the companies loyal customer base. This element has enabled the company to grow in its market share and increase its customers immensely.
Pricing Authority;
This company’s philosophy is mainly based on providing its customers and members with quality goods at competitive prices. Costco has developed a strategy that ensures its efforts are not mainly focused on maximizing its prices over a short term period, but in maintaining a perceived image among its members on the pricing authority tha...