Strategies Starbucks, McDonald’s, Subway

Sunrise Beverages
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Porter's Five Forces Framework is a tool used to analyze the competition of a business (Asad, 2012). Sunrise Beverages operates in a business environment that involves strong competition with brands like Starbucks, McDonald’s, Subway, Dunkin’ Donuts, and Burger King.
Threat of New Entrants: Moderate
The threat of new entrants for Sunrise Beverages is moderate, meaning the barriers are not too high and the business can be started with a reasonable investment. At local and international levels, the company is going to grab market shares on the basis of its effectiveness, infrastructure, and quality of snack foods and beverages.
Threat of Substitutes: High
It should be noticed that the number of substitutes for Sunrise Beverages is high. From tea products to juice extracts and from snack foods to alcoholic and non-alcoholic beverages, a variety of alternatives are available in the market.
Bargaining Power of Buyers: Moderate
The bargaining power of our consumers is moderate. Currently, the number of buy...