Not All Companies Are Viewed as Equal Research Assignment

THE CONSUMER AND THE INDUSTRY
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The consumer and the industry
1 Become an advocate for either the consumer or the industry. Prepare an argument explaining the major reasons why you support either the consumer or the industry. 
The free market has led to immense competition in the market with companies working tirelessly to outdo each other (Shah, 2014). This has also allowed emergence of different other companies, all aiming to make profit in the competitive market. Although this has led to reduction of prices of some consumer goods and increment in quality due to competition, it has exposed many consumers to substandard goods despite government regulation (Casanova, 2012). Advertisements sway many consumers into buying things they do not need, leading to greater economic disparity (Keynes, 2009). As posited by Dawson (2003), big businesses in America spend trillions of dollars each year in marketing, in order to generate huge profits from the population. These profits benefit a few while the rest struggle to make ends meet. The tobacco industry for example, continues to sell tobacco products and make huge profits at the expense of consumers’ health. Consumers therefore benefit less from many corporate organizations.
2 Explain the role capitalism plays in corporate decision-making.
According to Livingstone (2001), capitalism greatly affects business decision-making. Stiff competition forces companies to produce quality goods at a low price in order to generate more sales and make profit. However, companies may not fully adhere to the ethical requirements and may produce many goods without regarding the quality. Companies are usually owned by individuals who want to make profit, therefore customer satisfaction becomes secondary (Dawson, 2003). Capitalism often forces...