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Pages:
3 pages/β‰ˆ825 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 14.58
Topic:

Describe Successful Change Management in British Airways

Essay Instructions:

Change Management
Write a 3+ page, double-spaced essay: Change Management.
1. Describe change management.
2. What is the ultimate goal of change management?
3. Pick an example of a company that has dealt successfully with change management. Here are some examples: (http://www(dot)brighthubpm(dot)com/change-management/55056-examples-of-change-management-plans-that-worked/)
4. What did they do well? What could they have done better?
5. How do they compare to their competitors?
Write in APA format with complete paragraphs (4-8 sentences each).
• Include an introduction, body and conclusion.
• Cite consistently throughout your work in APA format.
• Paraphrase rather than directly quote citations.
• Write in third person. Include a title and reference page.
Tidd, J. and Bessant, J. (2013). Managing Innovation : Integrating Technological, Market and Organizational Change, 5th Ed. Hoboken, NJ: Wiley & Sons.
ISBN: 9781118360637
Read
• Chapters 7 and 8

Essay Sample Content Preview:

Change Management
Name
Subject
Date
Change Management
As an organization grows, it takes up new projects or initiatives to increase the performance, profits and enhance competitive advantage. Such requirements lead the management to adopting changes that will lead the organization to growth and achieve ultimate goals (Tidd & Bessant, 2013). The global market changes every day and for an organization to remain relevant, changes are inevitable. The examples of changes in the current market concern new technology, new products, or new performance review systems according to the changing needs of the customers. For this to happen, the employees need to adapt to the changes introduced within the organization to match up with the ones dictating the market place. In view of that, this paper seeks to discuss the essence of change management and its ultimate goal, by analyzing how the British Airways has managed its change management successfully.
Definition of Change Management
According to Malone (2014), change actually happens to the employees first, for the impact to be felt in the organization. Change management, therefore, is the discipline of monitoring, adapting, and supporting the employees of an organization. It may be in the form of many strategies, for example, training the employees about the new technology acquired. According to Birkinshaw (2013), change is not always welcomed in organizations. It may meet resistance, thus good communication among other approaches to change management are required.
Goals of Change Management
The ultimate goal of change management is to get the employees to embrace the changes implemented so that they can positively impact the organization (Tidd & Bessant, 2013). It is important to adapt a change management resource team to assist in the implementation of a change management plan. Once the employees embrace the changes needed, it is easy and almost automatic that the goals of the organization can be achieved. For example, a change in the adoption of a new technology may mean more production, more profits or easy accessibility of files.
Successful Change Management in British Airways
As important as changes are in the growth of an organization, it may also be difficult to implement (Hayes, 2014). If correct strategies are used, change is also achievable and can be successful. A good example is the British Airways; in 1981 when a new chairperson was brought in who came up with completely new ideas to increase the profits in British Airways and avoid a lot of wastage of the company’s resources (Faucheux, 2015).
What the Organization Did Well
The new chairperson did well in coming up with a change methodology management plan. He explained to the s...
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