Business Plans Essay

Business Plans
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In the case the Finestkind Seafoods, there is a striking are a number of competitive advantages that could help the business rise with the market. Having a competitive advantage is crucial especially in light of the competition and the likelihood of being overrun in the market and losing the market share. One of the main competitive advantages that the company can leverage and win over the market shares owned by the rest of the companies in the industry is the ability to offer fresh products (Bangs, 2002a). The company buys its fish products from the docks while they are still fresh. Having the ability to supply to the customers in the market, whether they are retailers or wholesalers is crucial to the reputation of the company. Competitors such as Kingfisher and Ferd’s fish do not offer such freshness to their customers and timely delivery (Competitive analysis of business, 2014).
To maintain this trend the company pays a premium to the suppliers and has formed a formidable relation with them. The company also benefits from the fact that it has formed a formidable relation with customers relative to timely delivery, unlike companies such as Fred’s fish. The company by extension has also managed to get international markets, where they have the opportunity to sell to countries such as Poland, Germany, Turkey and Belgium, with an added advantage of limited risks (Bangs, 2002a). This presents a major advantage relative to the fact that, the company has a chance to grow within the local market and expand rapidly through the international markets, turning global.
In the case of World Beat Music Tours (WBMT) there is one major competitive advantage that will help the company stand out in the industry and more so against the competition. Unlike the festival organizers and the travel agencies, the company will help the clients book their tickets and make all the prior arrangements for the clients (Bangs, 2002b). This means that the clients will not have to be shuffled between event organizers and tour operators. As such the client is assured to be attended by one entity, where they can check on the various events, make payments and reservations all on one existing platform, other than having to be redirected from one party to the next inflating bills and the frustration due to bureaucracy. This is crucial as it reduces the amount of time and effort vested in booking for concerts and events (Competitive analysis of business, 2014).
Finestkind Fish Company will be offering the best and fresh fish in the market. It is important to note that there is a market for fish; however there is a different segment that is looking for the fresh products in the market (Bangs, 2002a). This is the market segmen...