Sign In
Not register? Register Now!
Essay Available:
Pages:
3 pages/β‰ˆ825 words
Sources:
No Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

Business Model Analysis: Hilton Worldwide Holdings Inc.

Essay Instructions:

Before the course starts: Choose a company you are particularly excited about and would like to work for after graduation. The company can be located anywhere in the world.
Start analyzing its given industry by searching for insights and trends online, and then concentrate on the aspects you find particularly interesting in terms of innovation, business models, and growth opportunities while analyzing the following nine building blocks of a Business Model Canvas (see course literature: Ostewalder & Pigneur, 2013Links to an external site., here is a template of their canvasLinks to an external site.. In terms of conclusions, check out Ten Types of InnovationLinks to an external site. and the innovation tactics as inspiration to propose how the company should transform moving forward.
Background- State the underlying problem or challenge this company is facing now or about to face, and back up your argument with sound reasoning and references.
Customer Segments – An organization serves one or several customer segments.
Value Propositions – It seeks to solve customer problems and satisfy customer needs with value propositions.
Channels – Value propositions are delivered to customers through communication, distribution, and sales Channels.
Customer Relationships – Customer relationships are established and maintained with each customer segment.
Revenue Streams – Revenue streams result from value propositions successfully offered to customers.
Key Resources are the assets required to offer and deliver the previously described elements…
Key Activities – …by performing several key activities.
Key Partnerships – Some activities are outsourced, and some resources are acquired outside the enterprise.
Cost Structure – The business model elements result in the cost structure.
Conclusions: Proposals for updating the business model - Propose, based on your research with the supper of the Ten Types of Innovation and by updating the Business Model Canvas, how the company should proceed to sustain and succeed in the future.
Appendices: Complete Business Model Canvas One-Pager
https://www(dot)strategyzer(dot)com/books/business-model-generation
https://www(dot)strategyzer(dot)com/canvas
https://www(dot)deloittedigital(dot)com/us/en/offerings/customer-led-marketing/customer-strategy-and-applied-design/applied-design-and-innovation/ten-types.html

Essay Sample Content Preview:

Pre-Assignment - Business Model Analysis
Name
Institutional Affiliation
Course
Professor
Date
Hilton Worldwide Holdings Inc.
Being a hospitality enthusiast, I would like to work for the Hilton Group of Hotels owned by Hilton Worldwide Holdings Inc after graduation. Hilton was founded in 1919 by Conrad Hilton. Its headquarters is based in America but runs franchises all over the world. It is led by Christopher J. Nassetta, the president of the Hilton Hotel Worldwide. I would like to join the company in a managerial capacity as I feel I have what it takes to be in the industry.
Trends and Insights of Hospitality Industry.
The hospitality industry tends to be a fickle industry, that can be affected by any calamity leading to losses. Recently, COVID-19 played a significant challenge, which saw the industry toil to its knees. Consequently, the hospitality industry has received a tremendous change in recent years. This is a result of consumer preferences and the rise in technological use. Different trends have emerged, after COVID-19, which promoted the adoption of a new style of traveling and marketing.
First, individuals embraced technology by booking online, without the need for travel agents or tour operators. The use of social media especially created a space where consumers can admire, visit and review places they stay. This means that hospitality companies had to ace their game to win consumers' hearts. Also, the use of influencers to market a destination or hotel has proven to be successful. According to Ashley and Tuten ( 2015), a consumer is more compelled to buy a product when individuals they follow or celebrities endorse the particular product. This means a guest who begins their travel online ends it online by giving a review of their trip.
Secondly, personalization and custom-made experiences are other trends in the hospitality industry. Notably, customers expect to have personalized experiences depending on their needs. For instance, if a customer is celebrating a birthday, they expect the hotel to make a plan and make the day successful and memorable. Third, the rise in wellness and health travel has prompted travel for the hospitality industry. Finally, the rise in environmental consciousness and sustainability has been a trend in the hospitality industry.
Hilton Worldwide Business Model
Using Alexander Osterwalder’s Business Model Canvas, I will analyze Hilton’s business model of how it creates, delivers, and captures value. Accordingly, Hilton targets and attracts a diverse range of consumers. These include leisure travelers who travel for vacation or pleasure, and business travelers, which provide conference halls and a convenient business environment. Also, they target group booking and customized experiences for their customers. Additionally, Hilton provides a loyalty membership program, which awards their frequent guest. Notably, Hilton hotels are strategi...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Essay Samples: