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Thread 4 Business 401: Entering India through Outsourcing

Essay Instructions:

Entering India through Outsourcing 
Please answer all questions below in a 1 page essay
In this final discussion I want to take a humorous look at one form of foreign market entry – outsourcing to India. You can of course find various articles on this topic, but let’s end the class on a fun note and instead take a look at the movie Outsourced: https://www(dot)youtube(dot)com/watch?v=muC3WYG5Dos
Try to watch at least the first 20 minutes. Does this movie you an idea of the challenges of entering a foreign market through outsourcing? Do the cultural differences shown in the movie seem to be consistent with what you’ve read about in the readings so far in the class? Do you think the director made an at least somewhat realistic movie about outsourcing to India? 
If the link no longer works, see if you can find the movie online somewhere else. There is also a TV series based on the movie, the pilot episode can be found free on Hulu.com, Vimeo, etc. If all else fails, try to find an article about a Westerner working in India. Your professor might also be able to find an alternative topic for this discussion.
Keep in mind that this movie relates not only to the concept of foreign-entry mode but also the concept of cross-cultural management and expatriate culture-shock that you read about in Module 1. So make sure to include references to any relevant sources from the Module 1 or Module 4 background readings

Essay Sample Content Preview:
Outsourced
Many companies look to outsourcing in order to save on their operational costs. What they fail to realize is that outsourcing is not as easy as it seems. Companies have to consider not just the financial repercussions of the decision, but also, the laws they have to adhere to when they engage a foreign labor force, as well as the cultural differences between the company’s customers and outsourced service providers.
Todd says to the Indian agents: cultural difference is one of the major sources of customer complaints (Jeffcoat, 2006). And all throughout the movie, this fact is reiterated over and over. For someone who grew up in a world where "professionalism" and "expertise" are inculcated from childhood, I know how difficult it must be for him to believe that this country, filled with arguing taxi drivers, substandard vehicles, shanties and crowded trains, can ever meet the kind of service required of his company. In fact, it can be very difficult to see excellence in this kind of culture. It is no wonder then that most companies outsourcing their customer support teach foreign employees lie ab...
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