Boffi's Opportunity of Thriving in the Japanese markets

Management Brief
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Executive Summary
Boffi is known for its fashionable interiors that involve the production of innovative and excellent kitchen and bathroom appliances. In its effort to reach diverse market segments, the company extended its operations to Japan with a strategy that did not prove effectual. Boffi embarked on a plan that introduced a new wood that had no formaldehyde emission with an expectation that it would infiltrate the Japanese market (Kajanus, Leskinen, Kurttila, & Kangas, pp.1-9 2012). However, this innovation did not meet the demands of the company during this period. Through a critical analysis of this company's strengths and weaknesses, it is important to note that it still has an opportunity of thriving in the Japanese markets again after its failure in the first attempt.
Japan's economy over the recent past has rebounded from the contractions that came with the advent of the 2014 tax hikes. These elements are mainly supported by the falls that have been witnessed in the prices of oil and the increasing wage gains, a factor that has placed the countries growth output at a projected rate of ¾ % in the year 2015 (Deutschmann, pp. 31-42 2014). The current export growth has remained buoyant as a result of the weakness of the yen and the gradual increase of world trade. In order to achieve fiscal sustainability, the country has developed approaches of detailing a credible consolidation approach with the aim of fostering growth through a bold structural process designed to boosting investor's opportunities to venture into their markets.
It is, therefore, significant to note that business investments remain the only key proponent of increasing the country's economic growth, a factor that will see a rise in foreign investments (Kajanus, et.al). The planned job cuts that are considered relatively high including the corporate income taxes are avenues anticipated in increasing foreign investments in this country. In addition to this, the improvements in corporate governance and accelerated efforts in developing product markets will also spur the creation of business opportunities for foreign investors in the country. In lieu with these aspects, Boffi has a chance to grow its business venture in Japan, a factor that will see it maximize on its profit margins and gain a competitive advantage in this new market.
Table of Contents
TOC \o "1-3" \h \z \u 1.0 Introduction5
2.0 Summary of Environmental Audit (Current markets)6
2.1 Internal analysis7
2.1.1 Strengths7
2.1.2 Weaknesses7
2.2 External analysis8
2.2.1 Opportunities8
2.2.2 Threats9
3.0 Internationalization9
3.1 Switzerlands Macro and Micro Environment9
3.2 Brazil's Macro and Micro Environment10
3.3 Brazil and Switzerlands Industry Lifecycle11
3.4 Motive for Internationalization PAGEREF _Toc422844924 \h 11
3.5 Evaluation of National Competitive Advantage PAGEREF _Toc422844925 \h 12
3.6 Evaluation of models of entry PAGEREF _Toc422844926 \h 12
4.0 Conclusions and Recommendations PAGEREF _Toc422844927 \h 13
5.0 References PAGEREF _Toc422844928 \h 14
6.0 Appendix PAGEREF _Toc422844929 \h 15
1.0 Introduction
Boffi is a brand name known for ...