Blue Sky Bikes Stockholder

Blue Sky Bikes Stockholder Report
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Table of Contents
Corporate Strategic Thrusts…Pg. 3
Long-Term Perspective to Defer Profits…Pg. 3
Risk-Taker - Willing to Take Chances to get Ahead…Pg. 3
Pioneer Market Leader- First to Market to get Ahead…Pg. 3
High Visibility…Pg. 4
High Personal Touch…Pg. 4
Aggressive Development of Production Capability (Demand Fulfillment) …Pg. 4
Embrace Conscious Capitalism…Pg. 5
Financial Decisions…Pg. 5
Non-financial Decisions…Pg. 5
Company Valuation…Pg. 7
Projected ROI…Pg. 8
Business Analysis…Pg. 9
Liquidity Ratios…Pg. 9
Activity Ratios…Pg. 10
Leverage Ratios…Pg. 10
Profitability Ratios…Pg. 10
Statement of Cash Flows…Pg. 11
Conscious Scorecard…Pg. 14
Appendices…Pg. 16
Stockholder Report
In the course of the past six quarters at Blue Sky Bikes, our seven corporate strategic thrusts have been instrumental in our financial and non-financial decision-making. They entail our Long-Term Perspective to Defer Profits to Build a Strong Competitive Position, Risk-Taker - Willing to Take Chances to get Ahead, Pioneer Market Leader- First to Market to get Ahead, High Visibility, High Personal Touch, Aggressive Development of Production Capability (Demand Fulfillment), and Embrace Conscious Capitalism.
On our Long-Term Perspective to Defer Profits, Blue Sky Bikes realized net losses for the first six quarters of our business operation thus; -264,000 for Quarter 1, -173,306 for Quarter 2, -78,376 for Quarter 3, -341,129 for Quarter 4, -156,376 for Quarter 5, and -128,765 for Quarter 6, so that we may concentrate on building a stronger competitive position (see Appendix B).
Blue Sky Bikes’ willingness to take chances to get ahead saw increased revenues for Quarter 6 (908,415), from the previous period’s 896,175, due to the financial decision to invest money in fixed capacity leading to the availability of fixed capacity for quarters 2 through to 6 and the realization of enhanced performance from the new store locations that we had opened in Quarter 1 and 2 in Bangalore and Rio de Janeiro respectively, in addition to higher revenues from our new brands of CD-Race (205,900), introduced in Quarter 3, and Rec2 (382,800), introduced in Quarter 6 (see Appendix C).
The strategic thrust as a pioneer market leader has seen our major concentration on the market segment of Recreational Biking, enabling Blue Sky Bikes to achieve the highest market share of 4.06% in this segment, with a future plan to be the market leader in this segment. From the onset, Blue Sky Bikes’ focus was on the Recreational Biking market segment, with Mountain Biking and Speed Biking falling in the second and third priority respectively, achieving market shares of 0.93% and 1.9% respectively. Having opened our second and final store in Rio de Janeiro, which had the highest potential for Recreational Biking, we also retained our Bangalore market, which has the second-highest potential market for recreational biking (see Appendix D).
The strategic thrust of high visibility has been fulfilled by sustained advertisin...