Essay Available:
Pages:
1 page/β275 words
Sources:
1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:
Article Review: What is a Strategy by Michaele E. Porter
Essay Instructions:
Please read the article “ what is strategy “ on book HBR’S 10 MUST READS BY MICHAEL E PORTER BY HARVARD BUSINESS REVIEW AND WRITE A 1 PAGE PAGE APROX 300 WORDS THANK YOU
Essay Sample Content Preview:
What is Strategy?
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What is a strategy?
In his article "What is a strategy", Michaele E. Porter describes strategy as an important aspect of marketing. It is about creating a company's strategic position in the market, making trade-offs and shaping its fit. Strategic positioning entails offering customers more customized services that best address their needs and increasing customer accessibility. This is achieved through market segmentation so as to handle customers with similar needs together and maintain a close contact with. Offering a variety of products and services is another way of strategically positioning the company. It entails producing products or offering services in a unique set of activities that give the company an advantage over the competitors. He describes strategizing as performing ...
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