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APA
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Business & Marketing
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English (U.S.)
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Topic:

Advertising Campaigns: Cost Per Thousand (CPM) Analysis

Essay Instructions:

1.Read Chapter 8 in Juska
2.Read:
https://medium(dot)com/@BenHinson/understanding-the-difference-between-digital-attribution-and-media-mix-modeling-c4f7b7a53bbc
https://segment(dot)com/academy/advanced-analytics/an-introduction-to-multi-touch-attribution/
3.answer:
1. What did you find most interesting about chapter 8 in Juska?
2. If you had to do multi-touch attribution, which model would you choose for your organization?(my selected org-pmCAN, please see attached files)
3. Lastly, pose a question to your classmates that they can respond to based on the readings.
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Essay Sample Content Preview:
Advertising Campaigns
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Advertising Campaigns
1 Chapter 8: Cost Per Thousand (CPM) Analysis
Companies use advertising tools to introduce a new product in the market, informing customers of changes or modifications made to a product, reminding customers of a product’s presence in the market, and spreading the word concerning a product. Companies do not just decide on advertising but follow a detailed process that involves research, analysis, and decision making. Efficiency analysis is part of the advertising process where companies use CPM analysis to estimate advertising efficiency. It is also the initial and the most interesting thing in the advertising campaign reading. Juska (2018) refers to it as the core of the media decision-making process. Before deciding to use the media for advertising, a company needs to check the CPM ...
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