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IT & Computer Science
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English (U.S.)
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Module 10 Summary. IT & Computer Science Coursework. What is web analytics?

Coursework Instructions:

Brief summary of these topics:
1. What is web analytics?
2. Describe some web analytics tools (free & paid analytics)
3. Data Visualization
4. Why web analytics are important for businesses
*** No references required ****

Coursework Sample Content Preview:
Module 10 Summary
1. What is web analytics?
Web analytics is a way of learning the process through which users interact with websites, recording aspects of their behavior, and transforming it into data that can be analyzed. The aspects that are recorded by web analytic tools include how the user got to the website, the pages viewed, when they were viewed, and the order in which they were viewed. The web analytics tools thus help in mapping the behavior of each user through a website.
2. Describe some web analytics tools (free & paid analytics)
Some of the best free web analytics tools include Google Analytics, Matomo, and StatCounter. Google Analytics is the most widely used not only because it is free but also because of its many features and the brand name. Matomo differentiates itself as an ethical alternative that does not compromise the privacy of websites. StatCounter’s free package only covers the analysis of the last 500 page views while the premium package, which is charged at $9 per m...
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