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Pages:
5 pages/β‰ˆ1375 words
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3 Sources
Style:
APA
Subject:
Management
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 25.92
Topic:

Entry Strategy of an Acute Care Organization to Urgent Care Clinics and Ambulatory Care

Coursework Instructions:

GEB 4890
Scenario Based Strategic Management Project (GEA 2)
Strategic Management Scenario: Assume you are the Chief Executive Officer (CEO) of a large nation-wide healthcare corporation. As part of your organization’s growth strategy, you are exploring a few options to better position the organization for growth. The organization currently focuses on hospital services (acute care) and is considering acquiring or developing (mode of entry) one or more of the following: skilled nursing facilities, urgent care clinics, physician practices (ambulatory care), and home health agencies. You will need to explore and decide on a strategy that is best for the organization based on your research.
Report
In a well-written (in APA format), 5-7 page, double spaced essay that carefully address the questions below. Keep in mind that the non bolded question are general Gen Ed questions for university curriculum assessment. The bolded question are specific to the scenario for this project and that is what you should address and answer. In other words, by answering the bolded questions you are answering the more general question but with more specificity relative to the given scenario. So you only need to address the bolded questions.
1) Decision Alternatives - What do you see as plausible decisions to the business scenario you have been provided? Describe at least three potential scenarios; each should be discussed in detail and address different stakeholder perspectives.
What are your strategic options/alternatives concerning the strategy that can be used to simultaneously compete across the various aspects of the healthcare industry? How would these alternative strategies impact company shareholders, employees, suppliers, and potential customers?
2) Implications of Decision Alternatives - What would be the implications of each decision alternative? Describe any ethical implications associated with each of the decision alternatives.
Explain the implications of each strategy alternative on communities, whether national, regional, or local. Describe ethical and potential legal implications associated with these decision alternatives.
3) Recommendation - What should the strategy be so that the company is best positioned under each decision alternative?
Which option do you recommend and why? Make sure you fully describe your choice and explain why it is the optimal solution.
4) Functional Implications - As implications of your recommended decision, what are the actions needed in the next year for each function in the company: Marketing, Finance, Human Resource, Technology, Operations, etc.?
Describe the impact of your choice on how various functional area strategies should be performed. As examples, what must be done in marketing and human resources so that these functions support your chosen strategy? You must address at least three functional areas.
Formatting of Project
The entire project should be well-written, typed, and double spaced. You should also include a title page and table of contents which does NOT count towards the page requirements of the Report. Large amounts of copied or quoted material, project guideline questions, and adjusting settings is Word (like line spacing, margins, font size, word spacing, etc.) will also not count towards meeting the page requirements. Finally, you should use the five bolded 1 to 4 word headings from the above guidelines to clearly delineate the different sections of your project. You are expected to utilize APA format: https://owl(dot)purdue(dot)edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html (Links to an external site.)

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Coursework Sample Content Preview:

Scenario-based Strategic Management Project
Name
Department, Institution Affiliation
Course Code; Course Name
Instructor's Name
Date
Table of Contents
1 Introduction………………………………………………………………….3
2 Decision Alternatives………………………………………………………..3
3 Implications of the Decision Alternatives…………………………………...5
4 Recommendation………………………………………………………….…6
5 Functional Implications………………………………….…………………..7
1.0 Introduction
Growth strategy is a key priority of any health-based organization. As the Chief executive officer, it is recommendable to focus on better alternatives and priorities to meet the higher expansion strategy. Based on the provided scenario, growth can be defined as a stage whereby a company expands and meets new goals depending on the strategies initiated. The company focuses on better alternatives and strategies that consider more revenue and new customers at the growth stage. As the chief executive officer, it is necessary that the growth strategy aligns with the organization's goals and are plausible. Any growth strategy that does not meet higher expansion goals is critical and may jeopardize the organization's growth rate. Besides, since the organization is health-based, some of the key criteria considered for the growth strategy is increased patient satisfaction. The paper addresses an entry strategy of an acute care organization to urgent care clinics and ambulatory care.
2.0 Decision Alternatives
Strategic acquisition is the first alternative that the healthcare company can use for entering and competing in the healthcare industry. It is a strategic alternative where a given company purchases another company providing similar or unique services and products (Choi & Szewczyk, 2018). It also involves consolidating different companies to enable ensure consistent profitability and growth. Businesswise, it is based on different synergies and benefits of combining different efforts. The alternative would improve employee satisfaction by allowing them to engage and interact with others in new sectors such as ambulatory care. Besides, it will also attract new customers to the company and enhance growth and development. Bringing new elements into the company through strategic acquisition is also relevant to the suppliers since it would allow them to expand their supplies to the organization. For instance, the initial supplies were based on the acute care; after the acquisition strategy, more supplies such as ambulatory care and urgent care will be considered. Therefore, the shareholder...
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