Case Study Analysis: Less Sugar Marketing

ETHICAL ISSUES IN BUSINESS
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Course
Date of Submission
Ethics in Business
Overall ethical issue/problem that surrounds the case
This is campaign strategy being applied to market a cereal product that has less sugar in its composition. The cereal product is aimed to the parents who feel that that when their children consume products with less sugar concentration, it will be healthier. The product however as the company is claiming, has less sugar but carbohydrate concentration is the same and therefore the child`s health does not change at all. It is a marketing strategy aimed at parents as they usually have less time to inspect the product that they are buying as they are usually in a hurry. The company is therefore trying to evaluate the possibility of launching the product to the advantage both parties that is, the parents and the company.
Facts have bearing on this ethical issue/problem
The facts that are considered in this case are how sure the company will be on the judgment she will take in the marketing of the product. One fact is clear in this case, the product is kind playing with the mind of consumers as even if the sugar composition is low, the child will still gain the weight and thereby result to no difference even if the child consumed sugary product. The next factor to be considered is how to convince the marketers to market the product and emerge having convinced the consumers beyond reasonable doubt. The third consideration is what to do on such as situation with the knowledge that the product is just but a hoax to the consumer.
Ethical dimensions of the case study
The ethical dimension to be considered here is the choice test. Thi...