Value Proposition Canvas: Magis Bell Chair

Magis Bell Chair
Student's Name
Institution Affiliation
Instructor
Date
Introduction
Magis Bell Chair is a plastic lawn chair that sells at a low and affordable price but is designed for the high-end class. The most notable feature of this item is that it is stylish and less objectionable. The reason for the chair's affordable price is due to the limited amount of plastic used to reduce the weight. The chair weighs 6 pounds less than the normal plastic chair and looks like a shell-like bowl. The product is stackable to 12 chairs and has a custom shipping pallet that allows the transportation of a significant number (Gear, 2021).
Magis Bell Chair proposition targets customers who are tired of less classy, expensive, space-consuming, hard to handle, weak plastic chairs. Therefore, the value proposition stresses the item's benefit, which will enable customers to spend less on comfortable chairs. Besides, the product's value will aid organizations that prioritize class and prestige to achieve them at low prices. The value proposition further aims to guarantee a few problems associated with using the product, such as transport, frequent breaking, and environmental effects.
Customer Jobs
Customers require comfortable chairs that would limit fatigue, reduce chances of falling, and be durable in terms of product life. Buyers are also interested in relatively cheap furniture to meet their daily needs. They want chairs that consume little space and are easy to handle. Some businesses also require plastic furniture that will enable them to employ the available space while maintaining good statuses, such as attractiveness for prestige and glamour. On the other hand, consumers need chairs that are economical in terms of handling and usage.
Customer Pains
The furniture is not for commercial use, and it can easily break or cause an accident when under pressure. Most plastic chairs are generally not stable. They often end up buckling when a person sitting on them twists or leaps, increasing users' risk. Therefore, customers, especially those with excessive weight, find it difficult to conveniently handle most of the available brands due to their large size, low number of stacking, and the cost related to their transportation while hosting significant events and fairs.
Customers can fail to gain value from the chairs as the products' frequent use results in amounted stress, reducing their integrity. They cannot also use the chairs on special occasions. However, if they do so, they have to incur extr...