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Essay Available:
Pages:
3 pages/≈825 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

Successes and Failures of Foreign Market Entry for the Coca-Cola Company

Case Study Instructions:

this is international business course and i need 2 part of this project l (1)Executive Summary (1 page) AND (2)V. FOREIGN MARKET DECISIONS (2 pages) a) What determinations decided to penetrate a foreign market? b) How was/were the market(s) that you are researching selected?

Group Project Spring 2015 – MGT3375 – Dr. Spaeth

 

Keep in mind that regardless of your research topic, you are evaluating the successes and failures of foreign market entry for the company or service you research (audit!) At the end of the paper you will want to make conclusions based on your analysis that lead to recommendations regarding foreign market penetration?

 

Grading Considerations include:

  • Format & organization – following the outline
  • Content – Clarity of thesis, aims and objectives. Relevant cases, data (primary and secondary). Attention to careful organization and logic of expression.
  • Assessment of company’s success/failure in foreign and/or home markets as it relates to the topic covered
  • Sentence structure (syntax and readability), grammar, usage, and punctuation
  • Citing references appropriately (APA or Harvard preferred/recommended).

 

Word Doc only, not PDF. Include cover page as well as name, date and section on each internal page.

 

All papers should be 10-15 pages - 1.5 spacing (without appendix and reference section)

1. Cover page - title and group members presenting; class section

2. Table of Contents

3. Executive Summary

4. Section titles (which must match the table of contents-TOC and which must be chosen from                the outlines below.)

5. Financial reports (minimally, an income statement)

6. Conclusion –analysis, assessment and conclusion or recommendations for the company

7. Reference page(s)

8. Appendix

 

The formal paper (70%) is due on April 20th . On the 27th of April, the Power Point version and class presentation (30%) of your work are due.

 

You will be graded on the presentation much in the same way you have been graded on presentations in other classes:

  • Style – both your slides and you should be professional, interesting and relevant
  • Content – your data needs to be relevant to your research and accurate
  • Projection and clarity – your audience needs to understand your message
  • Questions and answers – you need to be prepared to answer questions effectively and knowledgeably

Your paper should demonstrate your clear understanding of the topic you have elected to research while demonstrating how the topic relates to concepts covered in this course (particularly anything covered in the text between now and 13 April). There is

nothing to stop you from reading ahead, looking at key terms and concepts in each chapter, and considering how these relate to your research subject. No presentation should be longer than 8 minutes—dense, relevant but not attempting to cover the entire paper. Speak to a professional audience.

Case Study Sample Content Preview:
Successes and failures of foreign market entry for the Coca-Cola Company
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Successes and failures of foreign market entry for the Coca-Cola Company
Executive summary
Every company has a vision that their organization will grow into an internationally known company. However, few of these companies succeed due to various reasons. There are various elements companies need to consider and different roads to follow before success. In spite of the path chosen, it all starts with using a well-formulated strategy.
The paper assesses how Coca -Cola has tactically positioned itself in the world’s soft-drink market. Given that the company runs in more than 200 countries, it has been faced with a comprehensible choice of whether to standardize their product offerings internationally and reap the possible advantages of economies of scale, adopt their products to a specific market, or adopt an incorporated approach by utilizing both approaches at the same. There has been a lot of prose concerning the external and usually uncontrollable elements which can impact upon a company’s positioning strategy. This paper evaluates these externalities and the inner controllables so as to derive a ‘best fit’ tactical and strategic approach.
Many uncontrollable factors affect Coca-Cola’s international marketing tactical and strategy implementation. These groups of elements are Micro, Macro and Meso factors which comprise of PESTLE, established trends and concepts. Coca-Cola’s international brands are hugely standardized, although many adaptations are taking place.
The company’s profitability and effectiveness is evidently well supported by their powerful market share and competitive positioning in their main product market. Other brands such as Sprite, Diet Coke, and Fanta have also been globally identified and profitable. The company’s international accomplishment is achieved by its tactics and strategy, which balance each other and work harmoniously offering the most favorable returns bounded by effectiveness. The organization is flourishing as it is both efficient and effective.
Foreign Market Decisions
Market entry is a means for a firm to expand its operation. An entry mode refers to a structural accord that allows a company to execute its product market strategy in another country by either undertaking only the marketing activities, or both marketing and production activities there on its own or in pa...
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