MCDONALD'S SWOT AND SPACE ANALYSIS

MCDONALD’S SWOT AND SPACE ANALYSIS
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McDonald’s is the leading fast food outlet globally wit h its origin from the US in 1940. Its brand name has spread into every aspect of the society industry which serves customers in more than 30000 outlets in 119 countries and revenue of US$ 24 billion. The firm’s quality products and services have seen it grow and expand profitably serving about 50 million people per day.
The growth and expansion by McDonald’s is influenced by different factors such as political, social, technological, economic and environmental factors. McDonald’s response to these factors is determined by the firm’s internal strengths and weaknesses and efficiency of management (Strategic Management Insight, 2013). Since the firm operates in the food industry and has continued to dominate the market, diversification has contributed to its growth making it a market leader. The firm’s growth is steady even in economic crisis because there is an improved buying pattern resulting from improved living standards.
Based on McDonald’s vision and mission statements combined with SWOT and SPACE analysis of their strength and weaknesses, opportunities and threats, the firm has developed a strategy that enhance its core essence of operation by creating and emphasizing on quality products and services. This is accomplished by placing numerous details that ensures customers get quality and timely products, resourceful employees and conducting operations in a precision manner (Strategic Management Insight, 2013). There is also a need to provide attention to incentive of developing new products and offering a greater diversity of products to increase presence globally.
McDonald’s needs to increase its market share globally due to economic hardship in the US as global sales will remain critical for additional revenue and penetration of the market deeper to create a strong bran...