Jet Blue Airways

Jet Blue Airways
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Jet Blue Airways
One of the most significant business problems that Jet Blue Airways faced was their inability and lack of preparedness to handle crisis. Perhaps being the first one of a kind, Jet Blue Airways proved completely incapable of dealing with such issues. This would lead to a general yet widespread dissatisfaction from clients of the airline. For example, during the crisis, passengers were kept in the jets for close to nine hours. This infuriated the customers who felt that they had been held hostage.
Further, there were complaints that during the crisis, some of the luggage belonging to the customers on board was misplaced and in some cases got lost (Hitt, 2011). The inability to handle the situation led to a general dissatisfaction this posed a huge th...