Financial case

Case study Executive summary The entire case study revolves around the operations of Commercial Equipment Financing Division of GE Capital in Canada. The assistant manager - Steve Rendl is faced with a tough decision to make. He is under pressure to expand the client base as well as improve the company`s profitability. The main problem arises from a loan request by one of the company`s clients. Clark Carriers Limited are requesting for a loan of $270,000 for expansion. This amount exceeds what the company has set for such cases. Steve Rendl is presented with the task of analyzing whether Clark Carriers Limited should be given the loan or not and reasons behind the decision made Statement of the problem Steve Rendl who is the assistance accountant manager for the commercial equipment financing division of GE Capital Canada is faced with the task of making a decision on a loan request that has been made by one of the company`s existing clients - Clark Carriers for a $270,000 loan application. Sub problems The Commercial Equipment Financing division (CEF) is one of the branches of GE Capital in Canada. GE Capital has diversified its operations through the creation of 27 new businesses. Commercial Equipment Financing is one of these businesses and is expected to generate and register 20 percent after tax profit. These profits are to be reflected in GE Capital`s net earnings. Commercial Equipment Financing division is under a lot of pressure to ensure that it generates huge profits through its operations. These were to be attained mainly through improvising a selling strategy. The equipment financing division was to find ways through which it would find new businesses. The equipment financing division is also faced with the challenge of winning new business. The business should find ways through which it will attract the customers in the market to shift from the other firms to doing business with Commercial Equipment Financing. Commercial Equipment Business is also faced with the task of keeping new business. After the company has found and won new businesses, they are faced with the task of ensuring that the new clients stay with the company. The company is also faced with the task of ensuring that the current clients are kept in the company. The company has to create a balance between customer retention, improving the client base, and increasing the profitability of the company. These operations are to take place without Commercial Equipment Business exposing GE Capital to unreasonable level of risk. Analysis Ratio analysis and implications In the analysis of the financial ratios, it is important to look at the sensitivity of the business, the stability of the business, and the liquidity of the business. So as to effectively analyze CEB`s current problem, it is important to look at Clark Carries Limited. The company was founded in 1987 by Doug Clark and his wife. When the company began, Doug was responsible for the driving and mechanic tasks whereas his wife dealt with the accounting and management part of the business. The company began with one truck and most of the work the company received was from a larger trucking company. The large trucking company contracted all of its work to independent truck drivers....