Flying Blind: Two Tragic Crashes of Boeing's 737 Max 8 Airplanes
Please read the book and answer the following two questions:
1. "Flying Blind" by Peter Robison is centered on two tragic crashes of Boeing's 737 Max 8 airplanes -- one operated by Lion Air and one by Ethiopian Airlines. After reading the book, what do you believe was the root cause of Boeing's crisis? Please limit your answer to one cause and support it with an example from the book. Max length: three paragraphs.
2. You are the CCO of Boeing. It is the day after the first crash of the 737 Max 8 operated by Lion Air. You are in a meeting with the CEO, CFO, chief engineer, senior human resource officer and the general counsel to decide how the company should respond to the tragedy. There is discussion about possibly blaming the pilots of the aircraft. Knowing what you know after reading the book and discussing it in class, how would your "frame" the issue for these leaders to convince them that this is a major crisis for Boeing? What crisis response posture would your recommend the company take and why? Max length: three paragraphs.
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Crisis Analysis
Question 1
Based on reading and comprehending Peter Robison’s book "Flying Blind," the leading cause of the Boeing 737 Max aircraft crisis that resulted in 346 people dead was the corporation’s priority on more market share and profitability over the passengers’ safety (Robison 11). The book highlights several instances of Boeing’s administration focusing on gaining significant profits rather than considering the consumers’ security as they fly to specific destinations. A critical example of the corporation’s urge for profitability instead of developing the aircraft to reflect safety measures was the organization’s determination to move the Boeing 737 Max aircraft to the market to compete with major competitors such as Airbus A320neo. Boeing received concerns from test pilots, engineers, and other professionals regarding the airplane’s faulty design but never responded. The company urged th...
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