Misleading advertising regarding food within United Kingdom

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Topic: Misleading advertising regarding food within United Kingdom
Table of Contents
 TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc292448524"
Misleading advertising regarding food within United Kingdom  PAGEREF _Toc292448524 \h
3
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Introduction  PAGEREF _Toc292448525 \h
3
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Misleading Advertisements  PAGEREF _Toc292448526 \h
3
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Advertisements for fast foods  PAGEREF _Toc292448527 \h
4
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Marketing issues within the food industry in the United Kingdom  PAGEREF _Toc292448528 \h
5
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Marketing Campaigns in the UK  PAGEREF _Toc292448529 \h
7
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Marketing focus  PAGEREF _Toc292448530 \h
8
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Reasons why marketers regarding food products end up misleading consumers towards their products’ purchasing  PAGEREF _Toc292448531 \h
10
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Marketing for numbers  PAGEREF _Toc292448532 \h
11
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Examples regarding instances whereby marketers regarding food products end up misleading consumers towards their products’ purchasing  PAGEREF _Toc292448533 \h
11
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Cosselett’s case  PAGEREF _Toc292448534 \h
12
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Marketing tactics applied  PAGEREF _Toc292448535 \h
13
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Advertisement regulation  PAGEREF _Toc292448536 \h
14
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Variances in product information  PAGEREF _Toc292448537 \h
16
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Marketing theories which may be utilised for the purpose of explaining the various aspects regarding misleading advertising occurrence regarding food within United Kingdom  PAGEREF _Toc292448538 \h
16
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Consumer behaviour as a marketing theory  PAGEREF _Toc292448539 \h
17
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Marketing myopia as a marketing theory  PAGEREF _Toc292448540 \h
18
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Marketing theory of interaction other than exchange  PAGEREF _Toc292448541 \h
20
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Health impacts as a result of misleading advertisements  PAGEREF _Toc292448542 \h
21
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Effects associated with misleading advertisements regarding food within the United Kingdom  PAGEREF _Toc292448543 \h
22
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Solutions towards misleading advertising regarding food within United Kingdom  PAGEREF _Toc292448544 \h
23
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ASA and FSA regulations on food advertisements  PAGEREF _Toc292448545 \h
23
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Conclusion  PAGEREF _Toc292448546 \h
24
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